Read our latest thinking – from everyday pain points to the big challenges and solutions offered by digital change.
How behavioural science can help us make environmentally responsible choices
We can no longer avoid the fact that if we don’t start being radically more responsible and make more sustainable choices, environmental disaster lies ahead. What can we learn from behavioural science to ‘nudge’ people into change?
How big food and drink brands are joining the fight against plastic
In the last couple of years awareness of just how bad our planet’s plastic problem is has gone mainstream. Now the major players in the food and drinks industry are responding to public concern with ambitious new drives to cut their use of plastic.
Five ways energy companies can power up customer engagement
As switching becomes easier customer engagement and churn has become a huge challenge for energy suppliers. Here are five strategies to hold on to customers in a market that’s been seriously disrupted by smaller new players who are successfully wooing customers from the Big Six.
The pharmacy of the future
Future UK healthcare faces enormous challenges, but if local pharmacies can change with the times and empower themselves and their customers through digital innovation they can play a much bigger role in patient pathways. What new technologies are we likely to see and experience? We take a look.
AI and machine learning: what’s the difference?
Artificial Intelligence (AI) and machine learning are terms that are often used interchangeably, but they aren’t the same thing, and it can cause a certain amount of confusion, especially if you work with agencies who create tech products and services. Read on for an outline of the differences, and to see what machine learning brings to AI.
Should 5G come with a health warning?
Studies assessing the impact of mobile phones and infrastructure on human health have been around for as long as the technology has existed. Though occasionally questions are raised, the general consensus is there’s nothing to worry about. Now with the imminent roll-out of 5G, 244 doctors and scientists have urged the EU to re-look at its possible effects on health. Should all of us– not to mention the telecoms industry – be concerned?